Episode 4: Karine Guillemette / Miss Choco

Update January 2019: After release of this episode, Karine’s online shop Miss Choco closed. She now combines her academic roots and passion for chocolate as an Individualized (INDI) PhD candidate at Concordia, with an aim to dig deeper into the complex world of critical consumer education and food pedagogy, mostly surrounding small-batch craft chocolate. She continues to host tasting-workshops, corporate events and conferences. Contact her at info@misschoco.ca for more information.

Episode 4 of the Well Tempered podcast features entrepreneur, business owner, and chocolate educator Karine Guillemette of Miss Choco, a bilingual craft chocolate website and distributor in Montreal, Quebec, Canada. In this podcast we'll discuss origin trips to Madagascar and Peru, the reasons for shifting a retail storefront to an online business, as well as how the future of fine chocolate may feed off of the ritual and educational training of specialty coffee professionals.

Themes discussed in this episode:

  • How Miss Choco transitioned from a retail storefront to an online chocolate marketplace

  • Stories from origin: Madagascar (Chocolat Madagascar) & Peru (La Ruta del Cacao)

  • Differentiation between the US and Canadian chocolate market; customer preferences, trends

  • The process of collaborating with local specialty coffee professionals

  • A background of research and teaching has launched Karine to include education as an integral piece of her business and connection to chocolate lovers

Related links from episode: 

Some chocolate makers from origin mentioned on Well Tempered:
Peru: Cacaosuyo, Maraná, Q'uma
Brazil: Amma
Ecuador: Pacari
Colombia: Cacao Hunters

Quebecois from-the-bean artisans/chocolate makers: Palette de Bine, Chocolats Monarque (Monarch Chocolate), La Chocolaterie Eau de RoseChaleur B

What craft chocolate Karine would eat in the Cosmos: 
- Heart of Darkness 85% by Marou Faiseurs De Chocolat, Ho Chi Minh City, Vietnam
- Chocolat Madagascar 100% bar (by Chocolaterie Robert) 
- Palette de Bine, Mont-Tremblant, Quebec, Canada

Where to find more from Karine: 
Bean to bar chocolate store & distribution: http://misschoco.ca
Facebook: http://facebook.com/MissChocoMontreal
Instagram: @Karine_Choco
Twitter: @Karine_Choco
Yelp: Miss Choco
YouTube channel: https://www.youtube.com/user/karine5001

Connect with the podcast host Lauren of WKND Chocolate: 
Instagram: @wkndchocolate @welltemperedpodcast 
Facebook: WKND Chocolate 
Email: podcast@wkndchocolate.com

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