Episode 9: Brand Strategist Jasmine Lukuku

Pleased to bring to you an interview and chat with Jasmine Lukuku, brand strategist, food blogger, and boutique design firm co-founder, based in Vancouver, Canada, who readily admits her healthy obsession with craft chocolate, especially through her work to help small food companies thrive aesthetically and strategically in a crowded marketplace. 

Themes discussed: 
- Creating a system for chocolate tasting utilizing visual design cues intertwined w/ organoleptic principles
- An elusive synthetic raspberry flavor note  
- Finding your voice through more than simply writing
- Repel clients/customers you don't want
- Learn to create systems over content mills
- Importance and intention of Pinterest for small food brands; a visual search engine
- Ideology as a flavor; what appeals to a client from your brand values, while being both ethical & relatable
- Packaging -- where to gather inspiration outside of your own industry

Jasmine Lukuku via JasmineLukuku.com

Jasmine Lukuku via JasmineLukuku.com

Take a peek at the Chocolate Codex tasting system

Credit: Chocolate Codex

Credit: Chocolate Codex

Canadian Chocolate Makers mentioned in this Well Tempered Chocolate Podcast episode:
East Van Roasters
Palette de Bine
Sirene
Soma Chocolate Makers

Additional links from the episode:
Blavity - "a tech company for forward thinking Black millennials pushing the boundaries of culture and the status quo."
Rozsavolgyi - Hungarian bean to bar craft chocolate

Chocolate to the Cosmos - Jasmine would take with her:
Fortunato No. 4 from Marañón Chocolate (converted into chocolate via multiple makers)
Soma Old School Dark Bar
Snickers Bar

Where to learn from Jasmine:
Pinterest for Small Business - Jasmine's course for Pinterest mastery 
Craft Food Brand facebook group

Where to find Jasmine:
Personal website JasmineLukuku.com 
Design/Branding Agency RXVP
Blog TheBlenderist.com
on Instagram @JasmineLukuku
on Twitter @TheBlenderist
on Pinterest @TheBlenderist 

Update 2019: Jasmine launched the Black Food Bloggers Club on Facebook, now with almost 800 members.

Chocolate-y Extras:
Nominate a cacao/chocolate industry womyn for future episodes https://goo.gl/forms/vzhbiUoxTCu3G55H2
Comments? Reach out to Well Tempered host Lauren Heineck via: social media @wkndchocolate & @welltemperedpodcast or email podcast at wkndchocolate dot com

Lauren WKND