Episode 2: Estelle Tracy of 37 Chocolates

Description:  Podcast interview with Estelle Tracy of 37 Chocolates. She is an author, bilingual blogger, community builder, YouTuber, and chocolate educator based out of Kennett Square, Pennsylvania, USA.  With her iconic French accent, Estelle specializes in offering her guests experiential tasting sessions - often paired with and in collaboration with local wineries, and/or specialty coffee shops.

Themes discussed in this episode:

  • Estelle's foray into craft & fine chocolate; how her 37th birthday sparked food discovery

  • Consumer hurdles and hesitation (regarding price, ingredient knowledge)

  • How a chocolate maker's confidence/story can better be told via packaging

  • Utilizing various social media outlets for your personal brand

  • The importance of people throughout the supply and production chain

Related links from episode: 
Other chocolate bloggers: Amber of Chocolate Disorder  & Lori at Time to Eat Chocolate
Charm School Chocolate in Baltimore, MD
Choco Rush  (now known as Bar & Cocoa - craft chocolate subscription box and e-commerce platform
Chuao; fun bars (not made from the bean to bar) with the likes of potato chips, 'firecrackers', etc. 

What artisan craft chocolate Estelle would eat in the Cosmos: 
- Chocolate bars from Mackenzie at Map Chocolate, OR
- Drinking chocolate from Chocolate Alchemist, Philadelphia, PA
- Truffles from Violet Sky Chocolate

Side note: Cacao Altanta was the first craft chocolate bar that stopped Estelle in her tracks

We tend to forget that behind everything there are people. - Estelle Tracy, 37 Chocolates on the Well Tempered Chocolate Podcast

Where to find Estelle & 37 Chocolates: 
Chocolate blog & Website: http://37chocolates.com
Facebook: http://facebook.com/37chocolates
Instagram: @37chocolates
YouTube channel: https://www.youtube.com/user/mrscroissant

Launched in Spring 2019, Estelle has an online tutorial for ‘How to Design a Chocolate Tasting Lecture & Workshop’

In French: 
Estelle's blog "Le hamburger et le croissant": http://terellita.blogspot.com
Her food survival guide for French expats in the US: https://gumroad.com/l/ZiAk (only available in French at this time).

Connect with the podcast host Lauren of WKND Chocolate: 
Instagram: @wkndchocolate @welltemperedpodcast 
Facebook: WKND Chocolate 
Email: (sans spaces) podcast @ wkndchocolate.com

Submit a nomination for future podcasts: https://goo.gl/forms/vzhbiUoxTCu3G55H2

Lauren WKND