Episode 13: Erin Andrews Founder of indi chocolate

Description: Erin Andrews has been making chocolate since taking her family to Belize in 2008 to learn where chocolate came from. Recently, her brand indi chocolate, has launched a visible and working chocolate factory and cafe space in 'Marketfront' an offshoot of Pike Place Market in Seattle, Washington. Formerly a senior manager and CPA at PwC (Price Waterhouse Cooper), she's developed alongside her business, a passion for chocolate-making machines, and is one of the foremost distributors of chocolate refiners in the United States, leading thousands to take up bean to bar chocolate making. 

Themes discussed in this episode:

  • Starting a chocolate business and hiring at origin (impact of dollars on local economy) via her experience with Cottontree in Belize

  • How she became a "machine geek" on the cusp of a boom of small-batch bean to bar movement

  • Her coffee partnership with La Colombe

  • Why certifications are not top priority when sourcing for indi chocolate & collaborative trade

  • The power of people; your dream tenfold when you're hiring the right people

  • Getting your customers to appreciate origin, and breaking the 'dark chocolate' myth

  • Initiating a chocolate company in an unlikely way...with body care

  • Group of 'no's'

Photo credit: indi chocolate

Photo credit: indi chocolate

Links from the episode:
- Glenn Petriello (formerly of Glennmade Chocolate and now of Chocotastery) was hired by Erin to take the Head Chocolate Maker position at indi chocolate this summer (July '17)
- The story of how Marketfront was created around existing Pike Place Market, one of the world's premiere public markets
- Montana Ironworks, designer of her railroad and transportation inspired table piece in the current space
- Repurposed Pod, cacao* juice in bottled format (*I can't confirm the varietal/genetics)  
- Current indi single origins at the cafe (subject to change!); Matagalpa, Nicaragua from Gifford Laube, Hacienda Limon, Ecuador managed by Samuel von Rutte, Amazonas, Peru, & Marañón Chocolate (also Peru) managed and exported by Dan Pearson and Brian Horsley 

What Erin will take to the Cosmos: 
1) cacao mucilage (also known as baba), commonly consumed as a drink (fresh cocoa beans straight from the pod are hung in a cheesecloth type fabric and rung dry)
2) a 72% indi chocolate bar
3) the yet to be discovered bean

Marble counter tops have been installed 🙌🏽 we're getting closer and closer to completing our cafe!

A post shared by indi chocolate (@indichocolate) on

More from indi
indi chocolate Website
Blog (stay tuned for updates on events during the 2017 NW Chocolate Festival and Chocolate Unconference
Chocolate Making Machines & Replacement Parts
Upcoming Events at indi chocolate at Marketfront

Social Media: 
indi chocolate on facebook
indi chocolate on instagram
indi chocolate on twitter

Lauren WKNDindi chocolate