So pleased to bring to you an interview and chat with Jasmine Lukuku, brand strategist, food blogger, and boutique design firm co-founder, based in Vancouver, Canada, who readily admits her healthy obsession with craft chocolate, especially through her work to help small food companies thrive aesthetically and strategically in a crowded marketplace.
Themes discussed:
- Creating a system for chocolate tasting utilizing visual design cues intertwined w/ organoleptic principles
- An elusive synthetic raspberry flavor note
- Finding your voice through more than just writing
- Repel clients/customers you don't want
- Learn to create systems over content mills
- Importance and intention of Pinterest for small food brands; a visual search engine
- Ideology as a flavor; what appeals to a client from your brand values, while being both ethical & relatable
- Packaging -- where to gather inspiration outside of your own industry
Jasmine Lukuku via JasmineLukuku.com
Take a peek at the Chocolate Codex tasting system
Credit: Chocolate Codex
Canadian Chocolate Makers mentioned in this Well Tempered episode:
East Van Roasters
Palette de Bine
Sirene
Soma Chocolate Makers
Additional links from the episode:
Blavity - "a tech company for forward thinking Black millennials pushing the boundaries of culture and the status quo."
Rozsavolgyi - Hungarian bean to bar craft chocolate
Chocolate to the Cosmos - Jasmine would take with her:
Fortunato No. 4 from Marañón Chocolate (converted into chocolate via multiple makers)
Soma Old School Dark Bar
Snickers Bar
Where to learn from Jasmine:
Pinterest for Small Business - Jasmine's course for Pinterest mastery
Craft Food Brand facebook group
Where to find Jasmine:
Personal website JasmineLukuku.com
Design/Branding Agency RXVP
Blog TheBlenderist.com
on Instagram @JasmineLukuku
on Twitter @TheBlenderist
on Pinterest @TheBlenderist
Chocolate-y Extras:
Nominate a cacao/chocolate industry gal for future episodes https://goo.gl/forms/vzhbiUoxTCu3G55H2
Comments? Reach out to Well Tempered host Lauren Heineck via: social media @wkndchocolate & @welltemperedpodcast or email podcast at wkndchocolate dot com