Episode 9: Jasmine Lukuku Brand Strategist, Chocolate Lover, Small Business Cheerleader
So pleased to bring to you an interview and chat with Jasmine Lukuku, brand strategist, food blogger, and boutique design firm co-founder, based in Vancouver, Canada, who readily admits her healthy obsession with craft chocolate, especially through her work to help small food companies thrive aesthetically and strategically in a crowded marketplace.
Themes discussed:
- Creating a system for chocolate tasting utilizing visual design cues intertwined w/ organoleptic principles
- An elusive synthetic raspberry flavor note
- Finding your voice through more than just writing
- Repel clients/customers you don't want
- Learn to create systems over content mills
- Importance and intention of Pinterest for small food brands; a visual search engine
- Ideology as a flavor; what appeals to a client from your brand values, while being both ethical & relatable
- Packaging -- where to gather inspiration outside of your own industry
Jasmine Lukuku via JasmineLukuku.com
Take a peek at the Chocolate Codex tasting system
Credit: Chocolate Codex
Canadian Chocolate Makers mentioned in this Well Tempered episode:
East Van Roasters
Palette de Bine
Sirene
Soma Chocolate Makers
Additional links from the episode:
Blavity - "a tech company for forward thinking Black millennials pushing the boundaries of culture and the status quo."
Rozsavolgyi - Hungarian bean to bar craft chocolate
Chocolate to the Cosmos - Jasmine would take with her:
Fortunato No. 4 from Marañón Chocolate (converted into chocolate via multiple makers)
Soma Old School Dark Bar
Snickers Bar
Where to learn from Jasmine:
Pinterest for Small Business - Jasmine's course for Pinterest mastery
Craft Food Brand facebook group
Where to find Jasmine:
Personal website JasmineLukuku.com
Design/Branding Agency RXVP
Blog TheBlenderist.com
on Instagram @JasmineLukuku
on Twitter @TheBlenderist
on Pinterest @TheBlenderist
Chocolate-y Extras:
Nominate a cacao/chocolate industry gal for future episodes https://goo.gl/forms/vzhbiUoxTCu3G55H2
Comments? Reach out to Well Tempered host Lauren Heineck via: social media @wkndchocolate & @welltemperedpodcast or email podcast at wkndchocolate dot com