Episode 4: Karine Guillemette of Miss Choco

Update January 2019: After release of this episode, Karine’s online shop Miss Choco closed. She now combines her academic roots and passion for chocolate : as an Individualized (INDI) PhD candidate at Concordia, with an aim to dig deeper into the complex world of critical consumer education and food pedagogy, mostly surrounding small-scale chocolate. She continues to host tasting-workshops, corporate events and conferences. Contact her at info@misschoco for more information.

Episode 4 of the Well Tempered podcast features entrepreneur, business owner, and chocolate educator Karine Guillemette of Miss Choco, a bilingual craft chocolate website and distributor in Montreal, Quebec, Canada. In this podcast we'll discuss origin trips to Madagascar and Peru, the reasons for shifting a retail storefront to an online business, as well as how the future of fine chocolate may feed off of the ritual and educational training of specialty coffee professionals. Direct link: https://soundcloud.com/welltemperedpodcast/karine-guillemette

Themes discussed in this episode:

  • How Miss Choco transitioned from a retail storefront to an online chocolate marketplace

  • Stories from origin: Madagascar (Chocolat Madagascar) & Peru (La Ruta del Cacao)

  • Differentiation between the US and Canadian chocolate market; customer preferences, trends

  • The process of collaborating with local coffee professionals

  • A background of research and teaching has launched Karine to include education as an integral piece of her business and connection to chocolate lovers

Related links from episode: 

Some chocolate makers from origin mentioned on Well Tempered:
Peru: Cacaosuyo, Maraná, Q'uma
Brazil: Amma
Ecuador: Pacari
Colombia: Cacao Hunters

Quebecois from-the-bean artisans/chocolate makers: Palette de Bine, Chocolats Monarque (Monarch Chocolate), La Chocolaterie Eau de RoseChaleur B

What craft chocolate Karine would eat in the Cosmos: 
- Heart of Darkness 85% by Marou Faiseurs De Chocolat, Ho Chi Minh City, Vietnam
- Chocolat Madagascar 100% bar (by Chocolaterie Robert) 
- Palette de Bine, Mont-Tremblant, Quebec, Canada (also available through Miss Choco)

Where to find more from Karine: 
Bean to bar chocolate store & distribution: http://misschoco.ca
Facebook: http://facebook.com/MissChocoBeantoBar
Instagram: @Karine_Choco
Twitter: @Karine_Choco
Yelp: Miss Choco
YouTube channel: https://www.youtube.com/user/karine5001

Connect with the podcast host Lauren of WKND Chocolate: 
Instagram: @wkndchocolate @welltemperedpodcast 
Facebook: WKND Chocolate 
Email: podcast@wkndchocolate.com

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