Episode 2: Estelle Tracy of 37 Chocolates

Description: Episode 2 with Estelle Tracy of 37 Chocolates. She is an author, bilingual blogger, YouTuber, and chocolate educator based out of Pennsylvania, USA. 

Themes discussed in this episode:

  • Estelle's foray into craft & fine chocolate; how her 37th birthday sparked food discovery 
  • Consumer hurdles and hesitation (regarding price, ingredient knowledge)
  • How a chocolate maker's confidence/story can better be told via packaging
  • Utilizing various social media outlets for your personal brand 
  • The importance of people throughout the supply and production chain 

Related links from episode: 
Other chocolate bloggers: Amber of Chocolate Disorder  & Lori at Time to Eat Chocolate
Charm School Chocolate in Baltimore, MD
Choco Rush - craft dark chocolate subscription box
Chuao; fun bars (not bean to bar) with the likes of potato chips, 'firecrackers', etc. 

What artisan chocolate Estelle would eat in the Cosmos: 
- Chocolate bars from Mackenzie at Map Chocolate, Eugene, OR
- Drinking chocolate from Chocolate Alchemist, Philadelphia, PA
- Truffles from Violet Sky Chocolate

Side note: Cacao Altanta was the first craft chocolate bar that stopped Estelle in her tracks

Where to find Estelle & 37 Chocolates: 
Chocolate blog & Website: http://37chocolates.com
Facebook: http://facebook.com/37chocolates
Instagram: @37chocolates
YouTube channel: https://www.youtube.com/user/mrscroissant

In French: 
Estelle's blog "Le hamburger et le croissant": http://terellita.blogspot.com
Her food survival guide for French expats in the US: https://gumroad.com/l/ZiAk (only available in French at this time).

Connect with the podcast host Lauren of WKND Chocolate: 
Instagram: @wkndchocolate @welltemperedpodcast 
Facebook: WKND Chocolate 
Email: podcast@wkndchocolate.com

Submit a nomination for future podcasts: https://goo.gl/forms/vzhbiUoxTCu3G55H2
Join the Well Tempered Facebook group! https://www.facebook.com/groups/welltempered/

Lauren WKND